Luisa provides counsel on brand selection, trademark protection and enforcement, strategic planning for brand portfolios, worldwide registration maintenance, infringement matters and litigation, as well as issues related to copyrights, publicity rights, content licensing and company formations. Luisa regularly handles matters before the USPTO, TTAB, WIPO, and, occasionally, in state and federal courts. Luisa’s clients include well-recognized wineries and food and beverage start-ups.

Before co-founding Verso Law Group, Luisa was a partner at a firm in the Napa Valley and started her career practicing intellectual property litigation in San Francisco. Originally from New York City and of Cuban roots, Luisa moved to California after graduating from Georgetown University’s School of Foreign Service and receiving her J.D. from George Washington’s School of Law. Her combined love of travel and wine led her to Napa where she also produces wine under her label, Etxea Wines. As a small business owner, Luisa understands the importance of branding and is dedicated to providing pragmatic, business-driven counsel.