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Advertising & Marketing

We counsel clients on transactional opportunities, handle commercial disputes and help develop policies integral to our clients’ brands, including counseling on distribution agreements and policies, competition law and protection against gray marketing.

ADVERTISING REVIEW & SUBSTANTIATION

ADVERTISING REVIEW & SUBSTANTIATION

With in-house and consumer brand experience, we counsel clients when vetting marketing and advertising claims, including creating substantiation programs to reduce legal risk. We also have experience litigating advertising claims.

COLLABORATIONS, PRODUCT PLACEMENT, & INFLUENCER PROGRAMS

COLLABORATIONS, PRODUCT PLACEMENT, & INFLUENCER PROGRAMS

We counsel clients negotiate deals for product placement, sponsorships and collaborations with celebrities and other brands. We help clients develop policies concerning social media marketing, including brand ambassador guidelines.
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DHC

Verso lawyers guided marketing department for global cosmetics brand in developing social media strategies and policies for brand ambassadors.
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SOCIAL MEDIA INFLUENCER

Verso advised a prominent social media influencer in her collaboration with a luxury streetwear brand.

CELEBRITY ENDORSEMENTS & PUBLICITY RIGHTS

Celebrity Endorsements & Publicity Rights

We help clients acquire valuable publicity rights and create brands using their name and likeness. We also negotiate licensing and endorsement agreements for celebrities, athletes and other public figures.
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Wade Cellars

Verso counsels Dwyane Wade’s wine business, Wade Cellars, and the THREE BY WADE and WADE global wine brands.
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Levi Strauss & Co.

Verso has counseled Levi Strauss & Co. regarding numerous sponsorships of musicians, athletes, and fashion designers.

Advertising And Marketing